✦ 21–26 June 2026 · Free Online Summit · 27 Speakers ✦

Private practice is changing. This is your calm, strategic guide through it.

A free online summit for therapists who want to stay visible, financially sustainable, and professionally grounded — without becoming someone they're not.

Three days of focused content. Two live sessions. One guided week.

21–26 June

27 speakers

2 live sessions

Something has quietly shifted.
You've been in private practice for a while now. You know your work. You've found your footing.
But you've probably noticed — something has changed in the last year or two. Maybe more than one thing.
The way clients find therapists feels different. Google works differently. AI is changing how people search, and you're not sure yet what that means for you. 

Directories that used to generate steady enquiries feel less predictable. Instagram feels more exhausting than it used to — more crowded, more performative, and less worth the time it takes.
Alongside all of that, there are the quieter questions about your pricing, your capacity, your energy. About what the next five or ten years of practice actually look like. About whether the model you've built still makes sense — and if it doesn't, what you do instead.
None of this is panic. It's information. And it's exactly what this summit is designed to help you think through.
This summit isn't going to tell you to post more, pivot faster, or hustle harder.
The Private Practice Summit 2026 is three days of calm, intelligent, therapist-specific content — across visibility, sustainability, money, and the evolving shape of private practice.
Not generic business advice. Not a countdown timer. Not a string of speakers with something to sell you.
Just honest, practical conversation — from therapists, mentors, and specialists who understand what it actually means to run an ethical, sustainable practice in 2026.
This summit IS:

An honest look at how the visibility landscape is shifting — and what actually works now

Practical guidance on pricing, capacity, and income beyond 1:1 — without the "six figures" framing

Thoughtful, nuanced conversation about AI, ethical marketing, and your evolving professional identity

A space for experienced therapists to think clearly about what comes next — without pressure to reinvent themselves overnight

This summit is NOT:

Advice telling you to become an influencer

Doom about AI replacing therapists

Content designed for someone just starting out

Generic business coaching that ignores the specific ethics and realities of therapy practice

You don't need to reinvent yourself. You need clear information, honest conversation, and a map of the territory as it actually is right now.

This summit goes deepest for therapists who are already building a practice — and wondering what comes next.

You'll find it most useful if you recognise yourself in any of these:

You've been building your practice for a while and you're wondering what the next few years actually look like

You've noticed something shifting — enquiries feel less predictable, or you're quietly uncertain about your visibility

You're tired of marketing advice that doesn't account for your professional ethics, your nervous system, or who you actually are

You're curious about AI but want an honest, nuanced conversation — not panic, not uncritical enthusiasm

You want to think about your income and capacity differently — sustainably, not ambitiously

You're navigating burnout, neurodivergent traits, caring responsibilities, menopause, or a career transition — and you want content that doesn't pretend those things don't exist

The themes this summit explores — visibility, money, identity, AI, sustainability — are ones that matter at every stage of practice.

If you're earlier in your journey, you may find yourself thinking about these questions sooner than you expected.

You're Welcome here too.

A guided week — not just a collection of talks.

The summit is designed as a complete experience: grounded at the start, focused in the middle, reflective at the end. It begins on Sunday with a live session that sets the context — honest, calm, and strategically oriented — so you arrive at the content with clarity rather than overwhelm.

Three days of focused pre-recorded sessions follow.  And the week closes on Friday with a live panel conversation that holds space for the bigger questions. You don't have to watch everything. You don't have to take notes on every session. The week is designed to give you enough — not everything.
Summit Week Timeline
Live

Sunday 21 June

OpeningSession

11:30am UK

Tue 23 June

Visibility &Being Found

Wed 24 June

SustainablePractice

Thu 25 June

The EvolvingPractice

Live

Friday 26 June

ClosingPanel

12pm–1pm UK

Sunday 21 June · 11:30am UK · Free for all registrants
The Future of Private Practice: What's Changing — and How Therapists Can Adapt Without Burning Out
Before the summit content begins, we start with something more important: context.
Private practice is changing — in how clients find therapists, in how visibility works, in what a sustainable income model looks like. Most therapists are navigating those shifts without a clear map. This session is that map.
It isn't a hype-filled kickoff or a generic welcome webinar. It's a calm, honest, strategically grounded conversation about what's actually happening in the profession right now — and how to approach the next three days (and the next few years) with clarity rather than overwhelm.
We'll look at what's shifting — in search, in AI, in client behaviour, in the emotional experience of building a visible practice — and what it means for therapists who want to adapt thoughtfully without burning out or becoming someone they're not.
Then we'll open the week with intention: helping you identify what matters most for your specific practice so you approach the content as a strategy rather than an anxiety-inducing to-do list.
This session will cover

An honest look at how the private practice landscape has shifted — and why it's normal to feel the ground moving


What AI and changing search behaviour actually mean for therapist visibility in 2026


A framework for approaching the summit strategically — without trying to do everything


Space for live reflection and community connection before Day 1 begins



We recommend attending this one live if you can — but it will be recorded.

The three days

Twenty to thirty minutes. One focused speaker.
No padding, no pitching, no filler.

Every session is pre-recorded — which means you can watch when it actually works for your
schedule. Between clients, in the evening, at the weekend. Sessions go live each morning and
are available to watch for 48 hours.

The Three Days — Section
Day One
01
Tue 23 June

Visibility & Being Found

How do clients find therapists in 2026? The answer is more varied — and more interesting — than it was even two years ago. Day 1 covers the full visibility landscape: SEO and search behaviour, websites, directories, social media, YouTube, and the shift towards AI-powered search. The goal isn't to tell you to do more. It's to help you understand what's actually changing — so you can make thoughtful choices about where your time and energy go.

Abby Rawlinson
Session 01
Beyond Demographics: Why Specificity Matters More Than Ever in Therapist Marketing
Abby Rawlinson
Claire Feldman
Session 02 · Host
Search Is Changing: How Clients Are Finding Therapists in 2026
Claire Feldman
Kat Nichols
Session 03
Directory Profiles That Help Best-Fit Clients Choose You
Kat Nichols
Sammy Phillips
Session 04
Websites That Convert: Turning Visitors into Enquiries
Sammy Phillips
Emily Jagger
Session 05
SEO for Therapists: What Actually Matters (and What Doesn't)
Emily Jagger
John-Paul Davies
Session 06
Beyond Instagram: Using YouTube to Attract Clients and Grow Your Practice
John-Paul Davies
Lauren Baird
Session 07
Building a Therapy Business Through Instagram (Without Losing Yourself)
Lauren Baird
Sarah Rees
Session 08
You're Visible, So Why Aren't You Getting Enquiries?
Sarah Rees
Sian McKenzie
Session 09
From Enquiry to First Session: Turning Interest into Booked Clients
Sian McKenzie
Day Two
02
Wed 24 June

Sustainable Practice, Money & Capacity

A practice that's full but unsustainable isn't actually working. Day 2 is about the financial and energetic reality of private practice — pricing, capacity, income beyond 1:1, and what it looks like to build something that supports you long-term, not just your clients. This isn't a day about earning more. It's a day about building differently.

Elsie Owen
Session 01
Business Boundaries for Therapists: Protecting Your Time, Energy and Income
Elsie Owen
Aisha Gordon-Hiles
Session 02
Pricing in Private Practice: Charging with Confidence and Clarity
Aisha Gordon-Hiles
Dr Kirstie Fleetwood Meade
Session 03
Regulated Not Reactive: Running Your Practice from a Grounded Place
Dr Kirstie Fleetwood Meade
Aleksander Erichsen
Session 04
Is a Practice Management System Right for You? How to Choose Software That Supports Your Practice
Aleksander Erichsen
Samantha Tyler
Session 05
Showing Up Online Without Burning Out: A Sustainable Approach to Social Media
Samantha Tyler
Joel Bild
Session 06
The Myth of The Confident Therapist: Rethinking Imposter Syndrome in Private Practice
Joel Bild
Louise Lucas
Session 07
Building a Private Practice That Works With Your Brain (Not Against It)
Louise Lucas
Andrea Binks
Session 08
Beyond 1:1 Therapy: Creating Additional Income Streams That Work for You
Andrea Binks
Sarah Dosanjh
Session 09 · In conversation
From 1:1 to Groups: Expanding Your Practice in a Sustainable Way
Sarah Dosanjh & Claire Feldman
Day Three
03
Thu 25 June

The Evolving Practice

The third day is the most forward-looking — and, we think, the most important for where private practice is heading. How is the profession changing? How do you adapt without losing yourself — your values, your voice, your sense of professional identity? Day 3 holds space for the bigger questions, not just the tactical ones.

Yasmin Shaheen-Zaffar
Session 01
Using AI in Private Practice: Saving Time, Increasing Capacity & Supporting Your Work Ethically
Yasmin Shaheen-Zaffar
Kym Tolson
Session 02
AI is changing Private Practice. How to adapt, reduce pressure and protect what matters in therapy
Kym Tolson
Fifi Sclif
Session 03
Money, Sustainability and the Future of Private Practice
Fifi Sclif
Liz Edge
Session 04
Your Voice as a Therapist: Showing Up Authentically in Your Work and Marketing
Liz Edge
Alice Tew & Carly Radford
Session 05 · In conversation
Self-Disclosure and Visibility: Navigating the Line Between Professional and Personal
Alice Tew & Carly Radford
Shelley Bradley-Scholey
Session 06
Using Supervision to Grow Your Practice
Shelley Bradley-Scholey
Charlotte Bailey
Session 07
The Evolving Therapist: Visibility, Voice & the Courage to Be Seen
Charlotte Bailey
Alex Platt
Session 08
From Always-On to Strategically Visible: How Meta Ads Can Support Your Private Practice
Alex Platt
Friday 26 June · 12pm–1pm UK · Free for all registrants
The Sustainable & Evolving Therapist: Longevity, Visibility, Identity & the Future of Private Practice
The summit closes not with a summary or a sales pitch — but with a conversation.
Four experienced therapists — each with their own perspective on where private practice is heading — come together for an honest, reflective discussion about what the week has been circling: how to build a practice that lasts, how to stay visible without losing yourself, and what sustainability actually means in a profession that is still evolving.
This isn't a quick-fire tips panel or a performative showcase. It's an intelligent, nuanced conversation — the kind that tends to stay with you longer than any individual session.
Panelists

Georgina Sturmer



Uruj Anjum


Aisha Gordon-Hiles 



We recommend attending this one live if you can — but it will be recorded.

What's included

Here's what's included — completely free. ✦

Live Opening Session | Sunday 21 June, 11:30am UK
The Future of Private Practice: What's Changing — and How Therapists Can Adapt Without Burning Out


Three days of pre-recorded content |Tuesday to Thursday, 23–25 June
25+ expert sessions across visibility, sustainability, money, AI and the evolving profession. Each day's sessions available for 48 hours from the morning they're released.


Live Closing Panel | Friday 26 June, 12pm–1pm UK
The Sustainable & Evolving Therapist: Longevity, Visibility, Identity & the Future of Private Practice


Private Pop-up Community
Access for the full week of the summit — connect with other therapists, ask questions, continue conversations from the sessions.


Tools, Templates, and Resources
Shared by speakers throughout the week.


No payment required. No credit card. Just your email.

THE SPEAKERS

Who you'll hear from.

Twenty-five practitioners, mentors, and specialists — all of whom understand the specific reality of running an ethical therapy practice. Not generic business coaches. Not people selling you a blueprint. People who've thought carefully about these questions themselves.

Claire Feldman
(Your Host)

Kat Nicholls

Sammy Phillips

John-Paul Davies

Abby Rawlinson

Emily Jagger

Sarah Rees

John-Paul Davies

John-Paul Davies

Lauren Baird

Samantha Tyler

John-Paul Davies

Aleksander Erichsen

Elsie Owen

Kym Tolson

John-Paul Davies

Sian McKenzie

Aisha Gordon-Hiles

Dr Kirstie
Fleetwood Meade

John-Paul Davies

Andrea Binks

Joel Bild

Louise Lucas

Andrea Binks

Sarah Dosanjh

Yasmin Shaheen-Zaffar

Fifi Sclif

Liz Edge

Liz Edge

Carly Radford

Shelley Bradley-Scholey

Liz Edge

Alex Platt

Charlotte Bailey

Aruj Anjum
(panel)

Charlotte Bailey

Aruj Anju (panel)

Georgina Sturmer (panel)

Aruj Anjum
(panel)

Charlotte Bailey

REVIEWS

What therapists said about the 2025 summit.

I have spent the past three days absolutely engrossed in the videos and I've been so impressed by the quality of the speakers, the range of topics and all the knowledge that's been shared. It's an absolute gift to therapists like me, trying to get my head around ethical online marketing in a world which is evolving so quickly. I've gathered up so much gold-dust and I'm feeling so inspired to reinvigorate my private practice.

— 2025 Summit Attendee

As an AuDHD counsellor who has regularly struggled with imposter syndrome, diminished executive function and a general sense of not good enough, I found the session spoke into those places today. Giving me another level of acceptance and empathy to myself in my business.

— Angie, 2025 attendee

I was dreading this one — I thought it would be so complicated — but it was such an exhale for me.

— Grace, 2025 summit attendee

I was inspired to immediately write a blog using a storytelling format and it feels so much more authentic to me, purposeful and valuable.

— Amy, 2025 summit attendee

Very helpful and informative. Such a shame this is not taught as a module in counselling courses.

— Carol, 2025 summit attendee

Meet our official summit sponsor

We’re pleased to have Konfidens as the official sponsor of the 2026 Prosper in Private Practice Summit.

Konfidens supports therapists with the practical, behind-the-scenes systems that help private practice feel calmer and more sustainable. Their work aligns beautifully with one of the core themes of this year’s summit: helping therapists build practices that are not only visible and client-attracting, but also well-supported, organised and manageable behind the scenes.
We’re grateful for their support in helping make this free event available to more therapists.
FAQs
FAQ — Questions
  • Yes. All summit sessions are free to watch during the 48-hour window each day. You'll need to register with your email address — that's all.
  • The 25+ speaker sessions are pre-recorded, so you can watch them when it works for you — between clients, in the evening, or at the weekend. There are also two live sessions included in your free registration: an opening session on Sunday 21 June (11:30am UK) and a closing panel on Friday 26 June (12pm–1pm UK). Both are recorded for those who can't attend live, but we'd encourage you to join in real time if you can — particularly the panel.
  • Therapists and counsellors in private practice who want to navigate a changing landscape thoughtfully. The content goes deepest for those who are a few years into building their practice and starting to feel the ground shifting — in how clients find them, in their relationship with visibility and marketing, in their energy and capacity. That said, the themes are relevant at any stage. If you're newer to private practice, you may find you're thinking about these questions earlier than you expected — and the sessions will still speak directly to where you are.
  • You can upgrade to the All-Access Pass after registering, which gives you lifetime access to all recordings. You're never pressured to decide before you've seen the summit.
  • No. If you can click a link and check your email, you're fine.
  • Yes — there's a private pop-up community during the summit week where you can connect with other therapists, ask questions, and continue conversations from the sessions.
  • Sessions are content-focused, not sales presentations. Speakers may mention their own work in passing, but we curate carefully — this isn't a summit built around a marketplace of offers.
  • An optional upgrade offered after you register, for those who'd like to keep access to all recordings beyond the 48-hour windows. You'll see the full details once you've signed up.
Private practice is changing. You get to decide how you respond to that.

Not with panic. Not by becoming someone you're not. Not by working more hours, posting every day, or chasing visibility on platforms that exhaust you.

With information. With strategy. With honest conversation — from practitioners who've thought carefully about exactly where the profession is heading.

That's what a week in June can give you.

It starts on Sunday with grounding and context. It moves through three days of focused, practical content. And it ends on Friday with a reflective conversation about where private practice is going — and how to move with it rather than against it.

It's free. The pre-recorded sessions work around your schedule. The two live sessions are worth showing up for.

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